Sarah Banks Fertility Support Consultancy

My core mission is improving the emotional experience of IVF for patients. I strongly believe that people who are having to go through fertility treatment deserve to have a positive and supportive experience.

I partner with organisations to drive a culture of prioritising emotional support and care for patients. I believe that clinics need to create a culture of support that is followed by all members of staff, which makes patients feel supported, important and included in their treatment plan.

I deliver this through staff coaching and training, and creating a support structure that gives patients a range of support options and ensures staff understand their individual responsibility for patient care.

I support those that work with and treat fertility patients to build a reputation as providing an excellent level of emotional support for IVF patients, and in turn increase their market share and turnover.

I consult with clinics to provide an end-to-end patient experience review, providing them with a personalised strategy to give their patients the emotional support they need and ensure they have a point of difference over their competition.

In 2019 I launched the IVF Positivity Planner, a coaching journal that is essentially a coaching programme in a book, combined with a 12-week journal, to help women take control through their fertility journey.

An international best-seller, the Planner is a unique and effective coaching programme in a book, mixing the power of journaling with tried-and-tested coping strategies, expert coaching techniques and goal setting.

It has also been endorsed by the Chair of BICA and the Chair of the RCN Forum.

I’m so proud to say that it’s helped women all over the world regain control and feel calmer, more informed and more positive throughout fertility treatment.

I have now taken the learnings and successes of my IVF Positivity Planner and adapted them to help women through their next major life stage, the menopause, creating the Menopause Positivity Planner, to give them the support and guidance they need and deserve.

I have delivered training to and consulted with many large and international organisations, including Nat West, Aviva, Ferring Pharmaceuticals, Merck, Nova Fertility, Manchester Fertility, Herts and Essex Fertility and CRGH.


Hi, I'm Sarah...


I'm a qualified personal development coach, and author of the IVF Positivity Planner, a unique and internationally best-selling coaching journal that helps people feel happier and stronger while going through IVF.


I've been working in the field of fertility for 7 years, raising the awareness of infertility and the need for support, and I am the co-author of the EFS Fertility Patients Care Guidance and part of the accreditation team.


I provide training to fertility professionals across the world, helping them create a strong emotional support service and I run numerous online and face to face support groups, providing much needed peer understanding and support.


Through my work and my own personal IVF journey, I have a deep understanding of the impact to emotional and mental health that infertility causes, and the support that is needed.

- Sarah Banks

Support for Clinics


Consulting with clinics to deliver exceptional levels of care and higher success rates

Support for Workplaces


Bespoke training programmes to support managers and employees

Support for Patients


The IVF Positivity Planner is a unique support resource, combining coaching and journaling.